What is the primary goal of the Art Deco movement?

The primary goal of the Art Deco movement was indeed to elevate industrial design to compete with fine art. Emerging in the 1920s and flourishing throughout the 1930s, Art Deco championed modernity and sophistication, emphasizing geometric shapes, bold colors, and luxurious materials. It aimed to harmonize the visual arts with newly industrialized processes, bridging the gap between fine art and functional objects such as furniture, architecture, and everyday items.

This movement marked a shift in the perception of art, as it recognized the beauty and aesthetic potential of mass-produced items. Art Deco sought to transform the mundane into the remarkable, ensuring that functional design was not only practical but also visually appealing. This approach directly contrasted with movements that favored craftsmanship and traditional techniques, which did not prioritize industrial production. By promoting the idea that design could be both functional and artistic, Art Deco positioned itself as a significant force in shaping modern aesthetics.